Cost Effective Advertising
• More and more businesses are appearing on the net everyday. Don’t let your competitors beat you to it!
• The internet has the potential to reach more people than any other medium all at a fraction of the cost of regular newspaper or radio ads.
• Use email to send a newsletter or special offers to your best customers.
Wider Customer Base
• Around 80% of Australians use the internet
• Be open for business 24 hours a day, 7 days a week
Improved Customer Support
• It’s an easy way for your customers or potential customers to find out more about you and your business
• Provide support for your customers with answers to common questions
• Provide a variety of ways in which you can be contacted
• Email allows your customers to contact you anytime that is convenient for them, and also allows you to respond at a time that is convenient for you
• Companies with a website are perceived as more credible and reliable than those without
• A website gives you a professional, technologically advanced image
• Many people now only search for products, services, and information online
• Selling online saves sales staff time
• Sell products to customers who can’t get to your shop
• Be open for business 24 hours a day